Vividness Effects: A Resource-Matching Perspective
Year of publication: |
1997
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Authors: | Keller, Punam Anand ; Block, Lauren G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1997, 3, p. 295-304
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Saved in:
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