//-->
The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions
Gidaković, Petar, (2021)
Consumer confusion caused by nutrition apps in product healthiness evaluation
Zečević, Mila, (2022)
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar, (2022)