Vodafone Group PLC: a marketing investigation of the situational environment
Year of publication: |
2005
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Authors: | Dimopoulou, Lydia ; Wei, Chia-Hung ; Vrontis, Demetris ; Stavrakis, Cornelia N. |
Published in: |
International journal of management cases. - Cheltenham : Pallas Press, ISSN 1741-6264, ZDB-ID 22275459. - Vol. 7.2005-06, 3, p. 62-71
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