Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Year of publication: |
2012
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Authors: | Cox, Howard ; Mowatt, Simon |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 54.2012, 1, p. 67-87
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Subject: | Zeitschriftenverlag | Magazine publishing | Amerikanisch | American | Spezialzeitschrift | Special interest magazine | Mode | Fashion | Wettbewerbsvorteil | Competitive advantage | Unternehmensgeschichte | Business history | Großbritannien | United Kingdom | USA | United States |
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