Voice-of-Customer Methods What is the best source of new-product ideas?
| Year of publication: |
2010
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|---|---|
| Authors: | Cooper, Robert G ; Dreher, Angelika |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 19.2010, 4, p. 38-44
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