Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens
Year of publication: |
2011
|
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Authors: | Ahlemeyer-Stubbe, Andrea |
Published in: |
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Gabler, ISBN 3-8349-2754-6. - 2011, p. 217-229
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining |
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