Voluntary disclosure of advertising expenditures
Year of publication: |
2008
|
---|---|
Authors: | Simpson, Ana |
Published in: |
Journal of accounting, auditing & finance. - Thousand Oaks, Calif. : Sage, ISSN 0148-558X, ZDB-ID 83166-9. - Vol. 23.2008, 3, p. 403-436
|
Subject: | Unternehmenspublizität | Corporate disclosure | Werbung | Advertising | Auskunftspflicht | Disclosure regulation | Öffentlichkeitsarbeit | Public relations | Selbstverpflichtung | Voluntary agreement |
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