Voluntary quality disclosure and market interaction
Year of publication: |
2009
|
---|---|
Authors: | Guo, Liang ; Zhao, Ying |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 3, p. 488-501
|
Subject: | Produktinformation | Product information | Werbung | Advertising | Informationswert | Information value | Wettbewerb | Competition | Duopol | Duopoly | Monopol | Monopoly | Theorie | Theory |
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