Vom Billigsender zur TV-Boutique
von Mindy Grossman
| Year of publication: |
2012
|
|---|---|
| Authors: | Grossman, Mindy |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 34.2012, 2, p. 94-98
|
| Subject: | Organisatorischer Wandel | Organizational change | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Distanzhandel | Distance selling | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426563