Vom Nielsen-Index zum Marketing-Entscheidungssystem : 25 Jahre Nielsen Marketingforschung in Deutschland
A. C. Nielsen Company, GmbH, Frankfurt/M.
| Year of publication: |
1979
|
|---|---|
| Institutions: | The Nielsen Company (Germany) (contributor) |
| Publisher: |
Frankfurt/M. |
| Subject: | Absatzforschung | Deutschland |
| Extent: | 19 S Ill 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Umschlagt. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003264965