Extent:
Online-Ressource (XIV, 92 S, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-21110-3 ; 978-3-658-21109-7
Other identifiers:
10.1007/978-3-658-21110-3 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014018672