Vom Produkt zur BtoB-Marke : Gedanken zur Marketing-Evolution, befreit vom Zeitgeist-Hype
Thomas Boenisch
| Year of publication: |
[2008]
|
|---|---|
| Authors: | Bönisch, Thomas ; Boenisch, Thomas |
| Publisher: |
Landsberg : Memesys Dialog |
| Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 156 S. Ill., graph. Darst. 20 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-9812698-0-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779902