VR and nostalgia : using animation in theme parks to enhance visitor engagement
Jae-Eun Oh and Anthony Kong
Year of publication: |
2022
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Authors: | Oh, Jae-Eun ; Kong, Anthony |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 2, p. 113-127
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Subject: | animation | animation content attraction | nostalgia | returning visitors | Theme park | tourism motivation | virtual reality | VR | Freizeitwirtschaft | Leisure industries | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Naturschutzgebiet | Nature reserve | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Tierhaltung | Animal husbandry | Motivation | Tierschutz | Animal protection |
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