Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Andrija Javor, Monika Koller, Nick Lee, Hans Breiter
| Year of publication: |
2023
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|---|---|
| Authors: | Javor, Andrija ; Koller, Monika ; Lee, Nick ; Breiter, Hans |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 2, p. 337-342
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| Subject: | Brain health | Causal inference | Marketing ethics | Neuroscience | Research methods | Vulnerable consumers | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09654-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333978