Vulnerable odler consumers : new persuasion knowledge achievement measure
Katalin Balázs, Ágnes Bene, István Hidegkuti
| Year of publication: |
November 2017
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|---|---|
| Authors: | Balázs, Katalin ; Bene, Ágnes ; Hidegkuti, István |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 6, p. 706-713
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| Subject: | ageing | measurement | persuasion | persuasion knowledge | protection | vulnerable | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Werbewirkung | Advertising effects | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823471