Vungle Inc. improves monetization using big data analytics
Year of publication: |
September-October 2017
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Authors: | De Reyck, Bert ; Fragkos, Ioannis ; Grushka-Cockayne, Yael ; Lichtendahl, Casey ; Guerin, Hammond ; Kritzer, Andrew |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 5, p. 454-466
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Subject: | mobile advertising | logistic regression | big data | feature selection | computational advertising | machine learning | cloud computing | Big Data | Big data | Werbung | Advertising | Cloud Computing | Cloud computing | Brasilien | Brazil | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Data Mining | Data mining |
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