Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung
Jochen Mahadevan. [WHU, Otto Beisheim School of Management]
| Year of publication: |
2010
|
|---|---|
| Authors: | Mahadevan, Jochen |
| Publisher: |
Frankfurt am Main. : Lang |
| Subject: | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Telekommunikation | Telecommunications | Internet | Deutschland | Germany | Preisbildung | Fairness | Verbraucherverhalten | Neukunde |
| Description of contents: | Description [d-nb.info] |
| Extent: | XIX, 216 S. graph. Darst. 22 cm |
|---|---|
| Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. Bd. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 2009 |
| ISBN: | 978-3-631-59623-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918296