Extent: | XIX, 216 S. graph. Darst. 22 cm |
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Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. Bd. 7 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 2009 |
ISBN: | 978-3-631-59623-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918296