Wahrnehmung und Gestaltung von Werbung
Ulrich Lachmann
| Year of publication: |
2002
|
|---|---|
| Authors: | Lachmann, Ulrich |
| Publisher: |
Hamburg : Gruner + Jahr |
| Subject: | Werbung | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 291 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-570-19378-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004754515