Wake up and smell the coffin: An introspective obituary
Year of publication: |
2012
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 4, p. 461-466
|
Publisher: |
Elsevier |
Subject: | Introspection | Rebranding | Death drive | Pragmatic marketing |
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