Wal-Mart, Magazine Street, and Retail Competition
This thesis focuses on the impact of a mega-store on the existingbusinesses in a specific area—Magazine Street in New Orleans.The potential mega-store is a 200,000 square foot Wal-MartSupercenter that is part of the retail component of the St. Thomashousing re-development. The focus of this project is the retailcompetition that might be generated by this mega-store.Businesses were studied and placed into categories as either director indirect competitors to the mega-store. Previous researchidentified certain categories of store types that could be impacted(either positively or negatively) by the location of national storesin their communities. These categories were used to determine theimpact that Wal-Mart might have on businesses on MagazineStreet. Business owners were surveyed to determine how theythought they would be impacted. In the opinions of the businessowners, the overall impact that a Wal-Mart would have onMagazine Street businesses would be negative. The surveys doshow, however, mixed attitudes among the Magazine Streetbusiness owners toward Wal-Mart’s coming.
Year of publication: |
2003-12-19
|
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Authors: | Moore, Richard |
Subject: | New Orleans .. Magazine Street .. retail competition .. Wal-Mart |
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