Wal-Mart's Omni-Channel Synergy
| Year of publication: |
2020
|
|---|---|
| Authors: | Lim, Stanley Frederick W.T. |
| Other Persons: | Wang, Lina (contributor) ; Srai, Jagjit Singh (contributor) |
| Publisher: |
[2020]: [S.l.] : SSRN |
| Subject: | Synergie | Synergy | Einzelhandel | Retail trade |
| Description of contents: |
When it comes to online and offline distribution, Wal-Mart has chosen synergy over integration. Other brick-and-mortar retailers can learn from Bentonville's approach
|
| Extent: | 1 Online-Ressource (8 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Lim, S.F.W.T., Wang, L. and Srai, J.S. 2017. Wal-Mart’s omni-channel synergy. Supply Chain Management Review, September/October: 30-37 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2, 2019 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012847019