Walking in the customers' shoes
Year of publication: |
2018
|
---|---|
Other Persons: | Walker, Karen (interviewee) ; Wortmann, Christoph (interviewer) ; Braun, Laura (interviewer) |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 35.2018, 6, p. 62-66
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schuhindustrie | Footwear industry |
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