I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Year of publication: |
2009
|
---|---|
Authors: | Thota, Sweta ; Biswas, Abhijit |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 38.2009, 1, p. 123-136
|
Saved in:
Saved in favorites
Similar items by person
-
Thota, Sweta, (2009)
-
Thota, Sweta, (2020)
-
Using a two-part mixed-effects model for understanding daily, individual-level media behavior
Blozis, Shelley A., (2019)
- More ...