Extent:
272 S.
8"
Series:
Campus Forschung. - Frankfurt, M. : Campus-Verl., ISSN 2943-3282, ZDB-ID 409345-8. - Vol. 360)
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
Notes:
Literaturverz. S. 229 - 238
ISBN: 3-593-33294-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014274562