Warning Young Adults Against Tobacco Consumption Through Ad Parodies : its Effects on Cigarette Brands Attitude
Year of publication: |
2012-05
|
---|---|
Authors: | Lunardo, Renaud ; Parguel, Béatrice ; Chebat, Jean-Charles |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Ethics | Social Responsibility | Consumer protection | ad parodies | tobacco consumption |
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