Warp-speed branding : the impact of technology on marketing
by Agnieszka Winkler
| Year of publication: |
c1999
|
|---|---|
| Authors: | Winkler, Agnieszka |
| Publisher: |
New York : Wiley |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenpolitik | Innovation | Technologie | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XII, 227 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index : £19.50 : CIP entry (Jul.) |
| ISBN: | 0-471-29555-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000683214