Warranty and complaint policies : an opportunity for marketing management
C. L. Kendall and Frederick A. Russ
| Year of publication: |
1975
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|---|---|
| Authors: | Kendall, C. L. ; Russ, Frederick A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 2, p. 36-43
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| Subject: | Verbraucherschutz | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002204439