Warum die Generation Y nicht nachhaltig kauft : eine adaptierte ZMET Studie zum nachhaltigen Modekonsum der Generation Y
Year of publication: |
2015
|
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Authors: | Yildiz, Özlem ; Herrmann-Linß, Caterina ; Friedrich, Katja ; Baumgarth, Carsten |
Publisher: |
Berlin : IMB |
Subject: | Kaufentscheidung | Purchase decision | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Junge Erwachsene | Young adults | Mode | Fashion | Deutschland | Germany |
Extent: | Online-Ressource (34 S.) Ill., graph. Darst. |
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Series: | Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin). - Berlin : Fachhochschule für Wirtschaft und Recht Berlin, Berlin School of Economics and Law, IMB Institute of Management Berlin, ISSN 2942-9560, ZDB-ID 2715225-X. - Vol. 85 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
Language: | German |
Notes: | Zsfassung in engl. Sprache Systemvoraussetzungen: PDF Reader |
Other identifiers: | hdl:10419/125563 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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