Warum hat der "homo oeconomicus" Übergewicht? : Nahrungsmittelmarketing und Essverhalten aus der Sicht der Verhaltensökonomie
Year of publication: |
2009
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Authors: | Hofreither, Markus F. |
Published in: |
Was wir morgen essen werden : Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft ; Festschrift für Walter Schiebel. - Wien : facultas.wuv, ISBN 978-3-7089-0402-3. - 2009, p. 33-47
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Subject: | Lebensmittel | Food | Marketing | Lebensmittelkonsum | Food consumption | Körpergewicht | Body weight | Homo Oeconomicus | Homo economicus | Verhaltensökonomik | Behavioral economics |
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