Warum sich Kunden an Mass Customization beteiligen
Year of publication: |
2015
|
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Authors: | Aichner, Thomas ; Perkmann, Urban ; Coletti, Paolo |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 61.2015, 3, p. 36-44
|
Subject: | Mass Customization | B2C | Werte | Motivation | Mitwirkungsbereitschaft |
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