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Year of publication: |
2013
|
---|---|
Authors: | Etzold, Veit |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 35.2013, 10, p. 90-94
|
Subject: | Unternehmensberatung | Consultancy services | B-to-B-Marketing | Business-to-business marketing | Narrative Methode | Narrative method |
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