Was ist Marketing? : ein informationsökonomischer Erklärungsansatz
Rolf Weiber
| Year of publication: |
1996 ; 2. Aufl.
|
|---|---|
| Authors: | Weiber, Rolf |
| Publisher: |
Trier : Univ., Lehrstuhl für Marketing |
| Subject: | Marketingtheorie | Marketing theory | Konsumtheorie | Consumption theory | Informationsökonomik | Economics of information | Risiko | Risk | Transaktionskosten | Transaction costs | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 121 Bl. graph. Darst. |
|---|---|
| Series: | Arbeitspapiere zur Marketingtheorie. - Trier : Univ., Lehrstuhl für Marketing, ZDB-ID 2286865-3. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 105 - 119 kart. : DM 25.00 |
| ISBN: | 3-930230-06-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013440893