Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005
Year of publication: |
2014
|
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Authors: | Ciornea, Raluca |
Other Persons: | Bacila, Mihai Florin (contributor) ; POP, Marius D. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management & Marketing, Craiova, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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