Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Christian Scheier; Dirk Held
| Year of publication: |
2007
|
|---|---|
| Authors: | Scheier, Christian ; Held, Dirk |
| Publisher: |
Freiburg : Haufe |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising | Erfolgsfaktor | Success factor | Markenpolitik | Neuromarketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 233 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-448-08610-2 ; 3-448-08610-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003460711