Was there a Pepsi generation before Pepsi discovered it? : Youth-based segmentation in marketing
Stanley C. Hollander ; Richard Germain
| Year of publication: |
1992
|
|---|---|
| Authors: | Hollander, Stanley Charles ; Germain, Richard |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | USA | Jugend | Marketing | Geschichte <1880-1940> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 144 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3456-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004185047