Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Hyejoon Rim, Young Eun Park and Doori Song
| Year of publication: |
2020
|
|---|---|
| Authors: | Rim, Hyejoon ; Park, Young Eun ; Song, Doori |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 4, p. 343-361
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| Subject: | Corporate social responsibility | expectancy violation | message cue | moderated mediation | perceived altruism | Corporate Social Responsibility | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1523216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203480