Waterfall and sprinkler new-product strategies in competitive global markets
Year of publication: |
2006
|
---|---|
Authors: | Kalish, Shlomo ; Mahajan, Vijay ; Muller, Eitan |
Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 257-276
|
Subject: | Produktdifferenzierung | Product differentiation | Internationaler Markt | International market | Internationales Marketing | International marketing |
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