Waving the flag : the influence of country of origin on corporate reputation
William Newburry
| Year of publication: |
2012
|
|---|---|
| Authors: | Newburry, William |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 240-259
|
| Subject: | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573873