Ways of applying segmentation strategies : recession in the Hungarian beer market
Year of publication: |
2000
|
---|---|
Authors: | Berács, József |
Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 11-27
|
Subject: | Ungarn | Hungary | Konjunktur | Business cycle | Bier | Beer | Brauerei | Brewery | Marktsegmentierung | Market segmentation |
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