Ways to implement effective product placement on YouTube
Wanmo Koo
| Year of publication: |
2023
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|---|---|
| Authors: | Koo, Wanmo |
| Published in: |
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 19.2023, 1, p. 1-15
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| Subject: | Brand Attitude | Communication | Marketing | Product Placement | Social Media | Theory of Reasoned Action,YouTube | Product placement | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.320232 [DOI] hdl:11159/654578 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051115