We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Year of publication: |
September 2018
|
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Authors: | Scholz, Joachim ; Duffy, Katherine |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 11-23
|
Subject: | Augmented reality | Consumer-brand relationship | Mobile marketing | Retail | Brand | Engagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Markenführung | Brand management | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Markenartikel | Markentreue | Brand loyalty |
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