"We are not the shoes of white supremacists" : a critical race perspective of consumer responses to brand attempts at countering racist associations
ML Wei and Benita Bunjun
Year of publication: |
2020
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Authors: | Wei, ML ; Bunjun, Benita |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 13/14, p. 1252-1279
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Subject: | brands | critical race | multiculturalism | nationalism | Racism | social media | Ethnische Diskriminierung | Ethnic discrimination | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand |
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