"We are out of toilet paper" : testing the mediating effect of product scarcity on consumers' competitive arousal in family firms
Year of publication: |
2023
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Authors: | Serravalle, Francesca ; Alam, Gazi Mahabubul ; Giacosa, Elisa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-13
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Subject: | Competitive arousal | Customer journey | Family firms | Impulse buying | Information overload | Product scarcity | Konsumentenverhalten | Consumer behaviour | Familienunternehmen | Family business |
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