We give more: The impact of identity and the mere information effect on donation behavior

Information is presented about a presentation at the Advances in Consumer Research North American Conference on social information and marketing environments in donation behavior. Topics in the presentation include activated identities in decision-making, contextual cues in donation behavior, and gender identity in informers and targets of social information. Field experiments on radio pledges are also described.

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Year of publication:	2007
Authors:	Reed, Americus ; Shang, Jen ; Croson, Rachel
Institutions:	The Field Experiments Website

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Series:	Natural Field Experiments.
Type of publication:	Book / Working Paper
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011038946