We love to hate them! : social media-based anti-brand communities in professional football
Bastian Popp, Claas Christian Germelmann and Benjamin Jung
| Year of publication: |
2016
|
|---|---|
| Authors: | Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 4, p. 349-367
|
| Subject: | Social media | Brand loyalty | Sponsoring | Anti-brand communities | Football fans | Fußball | Football | Niederlande | Netherlands | Social Web | Social web | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-11-2016-018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608086