We need to talk about strategy : how to conduct effective strategic dialogue
Year of publication: |
July-August 2018
|
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Authors: | Bourgoin, Alaric ; Marchessaux, François ; Bencherki, Nicolas |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 4, p. 587-597
|
Subject: | Strategic communication | Strategy | Strategy as practice | Decision making | Communication | Strategic dialogue | Strategisches Management | Strategic management | Kommunikation | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Entscheidung | Decision | Marketingmanagement | Marketing management |
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