"We want your soul" : re-imagining marketing education through the arts
Year of publication: |
2023
|
---|---|
Authors: | Heath, Teresa ; Tynan, Caroline |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2808-2837
|
Subject: | Arts | Critical pedagogy | Marketing education | Sustainability | Transformative | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lehrplan | Curriculum | Kunst | Pädagogik | Pedagogy |
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