Wealth, warmth, and well-being : whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption
Year of publication: |
2009
|
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Authors: | Hsee, Christopher K. ; Yang, Yang ; Li, Naihe ; Shen, Luxi |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 396-409
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Subject: | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour |
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