Weaponized marketing : defeating Islamic Jihad with marketing that built the world's top brands

Lisa Merriam and Milton Kotler ; foreword by Philip Kotler

"Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed."

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Year of publication:	[2020]
Authors:	Merriam, Lisa ; Kotler, Milton
Other Persons:	Kotler, Philip (preface)
Publisher:	Lanham : Rowman & Littlefield
Subject:	Terrorismusbekämpfung \| Counter-terrorism \| Marketing \| Politische Bildung \| Political education \| Djihad \| Marke \| Erfolgsfaktor \| Islam \| Terrorismus \| Bekämpfung

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Extent:	xiv, 153 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5381-3754-3 ; 1-5381-3754-2 ; 978-1-5381-3754-3 ; 978-1-5381-3755-0
Classification:	Politische Gewalt ; Islam: Sonstiges ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013540319