Wearing community : why customers purchase a service firm's logo products
Year of publication: |
2012
|
---|---|
Authors: | Rosenbaum, Mark S. ; Martin, Drew |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 5, p. 310-321
|
Subject: | Fitness-Wirtschaft | Fitness industry | Konsumentenverhalten | Consumer behaviour | Gemeinschaft | Community | Verkaufsförderung | Sales promotion |
-
Hoppe, Christian N. W., (2008)
-
Miragaia, Dina Alexandra Marques, (2019)
-
García-Fernández, Jerónimo, (2018)
- More ...
-
Wearing community: why customers purchase a service firm's logo products
Rosenbaum, Mark S., (2012)
-
Min, Kyeong Sam, (2013)
-
Hotel marketing strategies in turbulent times: Path analysis of strategic decisions
Martin, Drew, (2013)
- More ...